• You Can’t Pay For Influence

    You can’t buy real authentic influence. It is not for sale. Bribery is influence but it is not authentic and thus less powerful. It is being peddled and sold though. At best it is deceptive and works at worst it fails. I recently upgraded to a Droid Turbo from an IPhone. I hate the IPhone… [Continue Reading]

    You Can’t Pay For Influence
  • Little Data Trumps Big Data When It Comes to Sales Conversions

    Big Data Big Data BLAH BLAH BLAH. The term has been hijacked and beaten and killed by Marketers and Businesses selling you services in kind of fraudulent ways. As with everything garbage in garbage it. Most businesses have no idea what to do with Big Data. Even the Big Data companies like IBM are not… [Continue Reading]

    Little Data Trumps Big Data When It Comes to Sales Conversions
  • Your Brand’s Success Is About Trust

    On Friday I gave an example of an industry trade publication Mobile Marketing News basically just republishing a press release from a company in the Mobile Marketing Space. YP was touting their new GeoFence offerings with a Dunkin Donuts case study. I then showed a blogger who basically republished that piece without any critical thinking… [Continue Reading]

    Your Brand’s Success Is About Trust