• Space Agency Notes From The Marketing Front Lines

    Here are a few thoughts running around for you to contemplate: Location Based Marketing was going to turn marketing upside down. Foursquare, Gowalla, SCVNGR among others were sending people into a check in frenzy that brands can capitalize on. I got a free chips and salsa at a Chili’s a few years back by checking… [Continue Reading]

    Space Agency Notes From The Marketing Front Lines
  • Poor Design Can Kill…..Your Brand

    While my Title can be literal, thankfully it normally it isn’t. I have this Brita Water Pitcher. Every time I use it I hate it. This review says it all: It is at the top of the page and not sure how they have such a good rating over all. Basically the mechanism to keep… [Continue Reading]

    Poor Design Can Kill…..Your Brand
  • The Greatest Cross Promotion in History

    I have an upcoming post planned on how to create and run cross promotions. I feel these can be a very powerful and often inexpensive form of marketing that when done right benefits both Brands and helps them either gain market share working together or access new customers. The reason this specific cross promotion is… [Continue Reading]

    The Greatest Cross Promotion in History