• Beware Thy Evangelists in Marketing and Social Media

    I was not raised and groomed in Advertising and Marketing. So I came to my new industry without any biases or cloudy vision. I came as a consumer. I came as an outsider the type of person who for my first 40 years on earth my new industry was targeting. Since my career change I… [Continue Reading]

    Beware Thy Evangelists in Marketing and Social Media
  • Second Screen Failed Again For The Super Bowl

    Numbers don’t lie. Big Media hypes and deceives. Social Networks lie. Industry Trade Publications lie. Social Media Consultants, Ninjas and Agencies lie a lot. Mashable lies. Lie is a strong word. Mislead, deceive, etc might be better. Last year I covered how Facebook had so little activity during the Super Bowl and the World Cup.… [Continue Reading]

    Second Screen Failed Again For The Super Bowl
  • Happy Birthday Gini Dietrich! 5 Things About Gini!

    Last year was an Epic birthday post. This year I decided I can’t top it but I can still do something fun. While Gini Dietrich may be smart and sharp and all that great stuff. She might be a Public Relations Star on the Rise. She might have the top Public Relations Blog and one… [Continue Reading]

    Happy Birthday Gini Dietrich! 5 Things About Gini!