• Poor Design Can Kill…..Your Brand

    While my Title can be literal, thankfully it normally it isn’t. I have this Brita Water Pitcher. Every time I use it I hate it. This review says it all: It is at the top of the page and not sure how they have such a good rating over all. Basically the mechanism to keep… [Continue Reading]

    Poor Design Can Kill…..Your Brand
  • The Greatest Cross Promotion in History

    I have an upcoming post planned on how to create and run cross promotions. I feel these can be a very powerful and often inexpensive form of marketing that when done right benefits both Brands and helps them either gain market share working together or access new customers. The reason this specific cross promotion is… [Continue Reading]

    The Greatest Cross Promotion in History
  • Why Spins Sucks For Social Media

    Authors note: Spin Sucks is what my friend Gini Dietrich is fighting in the Public Relations Industry. Want to know more? Visit her blog (and it is proudly listed to the right also) . Read her book! Every fact can be twisted. How it gets presented and interpreted can truly change how a fact is… [Continue Reading]

    Why Spins Sucks For Social Media