• Rants of a Marketing Heretic

    If you read my bio I have a Finance Degree. I spent 14 years in B2B sales selling mostly high tech plumbing products into heavy industry. This means products that controlled and conditioned fluids and gases in machines and industrial plants. I never interned at an Ad Agency. I haven’t been to any of those… [Continue Reading]

    Rants of a Marketing Heretic
  • Social Media: Brand New World, Same Old World

    I coined this phrase in 2009. I should really trademark it and have it tattooed on the forehead of every Social Media Marketer in the world: Social Media is a Revolution in Interpersonal Communication Technology Notice the words Marketing, Sales, Brands etc are missing. There is really no such thing as Social Media. It’s a… [Continue Reading]

    Social Media: Brand New World, Same Old World
  • The 7 Deadly Sins of Twitter

    I have been a bit irked lately again at how many local businesses and brands in Vermont have been using the Twitter. I have been here before. Posting great shots of Sugarbush to promote them and not having a response. Many businesses use Twitter (and social media) as a push channel. They just post stuff… [Continue Reading]

    The 7 Deadly Sins of Twitter