• RIP The Death of the Social Media Rock Star

    I am not sure when they died. But around early 2013 I stopped seeing them in my feeds. I never followed any of them. I used to laugh at them because often their blog posts were either gibberish or fantastical. They were basically like Televangelists stealing money from little old ladies. They said what people… [Continue Reading]

    RIP The Death of the Social Media Rock Star
  • Let’s Have a Truthful Conversation About Content Marketing

    One of the few errors in my judgement when it comes to marketing jargon du jour is Content Marketing. The list of concepts I debunked very early is long and keeps getting longer (Social Commerce/F-Commerce, Facebook Brand Pages, Facebook store fronts, Open Graph, Facebook Places, Facebook Graph Search, how much we really share vs what… [Continue Reading]

    Let’s Have a Truthful Conversation About Content Marketing
  • Dos and Don’ts For GeoMarketing

    Geo Marketing is going to be one of those Marketing Jargon New Thing Of The Moment that by year end you hope is beaten to death and left under a rock at the bottom of the ocean. There will be wild promises of riches with fantasy and lies about what customers want to promote specific… [Continue Reading]

    Dos and Don’ts For GeoMarketing