• Social Media: Brand New World, Same Old World

    I coined this phrase in 2009. I should really trademark it and have it tattooed on the forehead of every Social Media Marketer in the world: Social Media is a Revolution in Interpersonal Communication Technology Notice the words Marketing, Sales, Brands etc are missing. There is really no such thing as Social Media. It’s a… [Continue Reading]

    Social Media: Brand New World, Same Old World
  • The 7 Deadly Sins of Twitter

    I have been a bit irked lately again at how many local businesses and brands in Vermont have been using the Twitter. I have been here before. Posting great shots of Sugarbush to promote them and not having a response. Many businesses use Twitter (and social media) as a push channel. They just post stuff… [Continue Reading]

    The 7 Deadly Sins of Twitter
  • 5 Tips on Being Somewhere But Not Everywhere

    There is obviously a hype element to social media. New networks come and the hypsters (those who make money hyping like my peers and Mashable) tell businesses they MUST be on this new network. The problem and good part is you get what you put into each network. If you spend 5 minutes on Twitter… [Continue Reading]

    5 Tips on Being Somewhere But Not Everywhere