Part 2 in why maybe you shouldn’t trust marketing blogs

There have been many studies showing Marketer’s are trusted less than Used Car Sales People. And deservedly so. Why would you trust people who do not care about honesty, accuracy, or reality. Especially so they can make money? I feel we should care about what we publish, what we present to clients. Yes making money is the goal, but clients come first right? Oh wait that is why in Advertising they never tie awards to successfully selling product.
Chris Voss has a pretty well read blog. Randomly this post with a Twitter Infographic was tweeted:

I hate Infographics. They are almost always filled and riddled with errors. So I won’t post any here. The issue I had with this one is stated that there is 175mil Tweets per day. Oh and also 33 Billion Tweets per day. When I asked Chris why he would post a graphic with false data here is his response:

So basically Chris is telling me it is ok to publish false content and that facts are not important and that I should get a life for wanting to have accuracy in reporting. But I bet if I slandered Chris and said he sleeps with goats and steals money from kids lemonade stands (allegedly) he would be upset that my content is not accurate. Would you hire someone who doesn’t care about telling the truth?

This is why people do not trust marketers. Too many of us bullshit out of our asses….like Chris. Want to know what is even more stunning? 1,200+ idiots retweeted this deceptive and inaccurate infographic. Makes me really proud of my peers.


Seth Godin created a minor storm this week. He was taken to task and quite humbled and accountable with his response:

I also bring up Inforgraphics in this post where Ad Week had a horrible one on Mobile.

About Howie Goldfarb

Howie Goldfarb

Also playfully known as the Chief Alien of Blue Star Strategic Marketing, Howie Goldfarb relishes his role as an industry outsider. With 20 years of Sales, Marketing, and Business Operations experience founded Blue Star Strategic Marketing to serve as the objective and strategic adviser of brands to help them grow and thrive.

His Degree in Finance givess him a CFO’s view to marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype. After a 14-year career in direct B2B industrial sales Howie decided to lighten up his dreary work life and move into consumer advertising and marketing. Now he champions up and coming Consumer Brands.

Formerly an Angelino and New Yorker, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are his family, community, art, music, and the outdoors, He tries to cook, has been known to hunt Fiddleheads and loves the Vermont Fresh Network and other sustainability initiatives like farm to table and buying local.



  1. […] me ‘marketers lie so its ok to have bad data on an infographic’. No it isn’t ok. Chris Voss hides behind other people’s data and shoves the same stuff. Brian Solis writes long posts about nothing with no proof anything […]