What is Your Social Media Strategy?



Being a student of Brands on Social Media, and being a marketing professional who advises and executes Social Media for a few Brands there seems to be quite a few general types of strategies. This depends greatly on Brand. Which do you employ?

The Ghost Strategy:

You have a Twitter and Facebook Page. But you never post or tweet.

The Customer Service Strategy (Also known as going Adam Toporek Blog)

Your Social Media presence exists solely for Brand and Product Customer Service and Support.

The Buck Shot Strategy:

You have a presence on every social network possible yet utilize none very well.

The Direct Sales Strategy:

You reach out to potential customers directly.

The Branding Strategy:

You never post any content related to what you sell hoping people will like you more and forget your product is so-so.

The Apple Strategy:

You harness the power of social media without ever having a network presence through your rabid brainwashed fans.

The Lottery Strategy:

You place all your eggs in one basket and pay for a big $$ Youtube video hoping for the 1 in a million chance it goes viral.

The Monkey See Strategy:

You do nothing original and just copy what your competitors are doing.

The Ostrich Strategy:

You shun social media pretending it doesn’t exist.

The Stalker Strategy:

You use Social Media only as a resource for valuable customer, competitor and market insights.

The Intern Strategy:

You decided because kids use Facebook they should run your social media.

The PoBoy Strategy:

You use the Intern Strategy to run social media because they often work for free.

The Owner Strategy:

The Owner is involved and talks directly with customers on the social channels.

The Firehouse Strategy:

You employ the Ostrich Strategy until there is a crisis then you call the fire trucks hoping to put the fire out only to become another case study for Gini Dietrich’s Blog Spin Sucks.

The Fad Strategy:

You read Mashable and the Blogs of the AdAge Top 10 Bloggers religiously and jump to the next shiny object fad until the next one comes. Never really being successful but not caring because the next hot craze has caught your attention.

As you see there are so many choices for strategies and to be honest depending on the Brand each of these could be successful. The key is making sure if one strategy fails you that you have another ready to be implemented. Some of these are definitely riskier than others. But hey worst case just go with the Ostrich and turn on your Conair Soothing Sounds Radio and lull yourself to sleep.

About Howie Goldfarb

Howie Goldfarb

Also playfully known as the Chief Alien of Blue Star Strategic Marketing, Howie Goldfarb relishes his role as an industry outsider. With 20 years of Sales, Marketing, and Business Operations experience founded Blue Star Strategic Marketing to serve as the objective and strategic adviser of brands to help them grow and thrive.

His Degree in Finance givess him a CFO’s view to marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype. After a 14-year career in direct B2B industrial sales Howie decided to lighten up his dreary work life and move into consumer advertising and marketing. Now he champions up and coming Consumer Brands.

Formerly an Angelino and New Yorker, he currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting. His passions are his family, community, art, music, and the outdoors, He tries to cook, has been known to hunt Fiddleheads and loves the Vermont Fresh Network and other sustainability initiatives like farm to table and buying local.


So many LOLs here alongside incisive observations about the social media landscape. Oh, oh, can I add one?  

The "We're So Awesome to Work For" Strategy: you use social media to appear more "fun" and recruit Millennials by exclusively posting pictures of your youngest, most attractive employees celebrating Margarita Mondays and Thirsty Thursdays in the office and never failing to do a TGIF post. 

Adam | Customer Experience
Adam | Customer Experience

Love the breakdown Howie! The Apple Strategy made me laugh out loud. 

As an SMB guy, I am partial to the Owner Strategy, though it is hard to replicate Owners -- and of course, the Customer Service Strategy.