Brands go through great lengths to create an image, feel etc. Often their advertising and marketing is targeted to give them this. Luxury. Sports. Hipness. Delicious. etc. But go to any BDA (Big Dumb Agency) as George Parker calls them and you will be told ‘Oh we can give you such and such Brand image just pay us’.
But that is false. All Advertising and Marketing can do is get you to try something or go to store or restaurant. That is when you become naked as a brand. Do you live up to that image?
1] Tiger Woods was in all those Buick Commercials. He ran from his wife in a Cadillac.
3] Applebee’s is the place for community and friends to eat great food. Until you try their food.
4] Kia Soul with the Hipster Hamsters which I LOVED! But then I see no one under 50 driving vehicle for some bizarre reason.
How often do you get disappointed after you try something new like a car, or an airline? Or that restaurant or the mechanic and were let down.
It doesn’t matter what your Brand image is if your product or service doesn’t live up to it.
Because Image is Everything…except when it is nothing.
Focus on your product, your service, how you present your real business. Not some image that will be blown up the moment you get a sale or them walking into your store.